This blog has gravitated towards Scandinavian acts as the gold standard of the pop music we want you to listen to.
Anyway. One of the repetitively impressive new superstars from the region is Boy In Space, the artist project of Robin Lundbäck. Over 50 million streams in his personal catalogue, a whole past life including an Australian connection that will send you down a Google rabbit-hole, and consistently excellent music that he’s involving himself in every aspect of, there’s a good chance BiS will be a Thing.
He’s pacing around his huge office/studio hybrid in a small town just outside of Gothenburg, Sweden’s second largest city. The country is entering a unique period in its COVID-19 response, and Boy In Space’s thoughts are matching. Nic Kelly’s in bold, Boy In Space in not-bold.
The weirdest part is that we don’t know the best method yet. That’s the scary part. It could be the people that don’t care at all, they’re right and we don’t need to isolate ourselves constantly, but it could also be the opposite. It’s a weird gamble where we don’t know what’s gonna happen and we’re asking what is the most effective way. Some people are saying like, “well, if we stay isolated, and then break out of isolation, the whole thing is going to happen again,” because no-one’s immune to it.
What’s your day felt like the last few weeks? What time are you getting up, what are you doing with your days, what’s the situation?
It’s actually been quite productive. I wake up somewhere between 8:30 and like, 10 at the latest, I have a dog. So I go for a little walk with the dog. I try to do some exercising. Then I try to knock out a few things. Stuff like this. It’s cool, though.
Have you got any kind of music projects that you’re managing to work on on a daily basis? Are you writing? Are you producing? Or is it more this ~pushing~ the music kind of stuff?
It’s both! Pushing music and like, polishing music that we have. That’s also why it’s a weird phase for me. I’m trying to get back more into writing and getting more creative because right now it’s mainly working a lot of mixes that we have. We have like a lot of finished songs, but they just need that finishing touch. That’s like, the most boring process, but also the most rewarding when you get the master of a song. That is the best.
It’s all those little 1% bits that make the song 110% incredible.
Yeah! And I can usually visualise in my head, what it’s gonna sound like and kind of hear how it’s gonna sound, when it’s finished. But, a lot of people can’t do that. So it’s nice for… I don’t know, maybe someone doubted a song. You play the master and they’re like, “this is amazing.” And I’m like, “yeah, I told you that twenty times.”
Do you feel like you’ve got the people around you at the moment that you can trust to understand that once you’ve gone through the process of making the song and finishing the song, they know you’ll deliver a really good product?
Yeah, definitely. I definitely think so. The hardest part about having a team is just that everyone has their own kind of input and their like, take on things and like, everyone believes their own ideas, obviously. It’s how the ego works, I guess. It’s about that whole balance, but actually, it’s kind of effortless with my team. I’m super blessed to be in that position.
The output of the last 12 months or so, the amount of music we’ve managed to hear. I feel like I’ve learned a little bit more about you every month. Then we get a cover of Forever Young. What is the thinking behind doing a version of that?
I think it was like, two years ago. I just did a demo of that song because I love that song so much. That demo has just been laying around. Then I played it to my team and they were like, “this is amazing, we should like release this,” so that’s what we did. There’s no, like, huge storyline. It’s just the song and we thought it was a good version of it.
Do you think that’s the best way to do it, just make music and if you feel happy with it, then put it out?
To be honest, I’m not sure! But I feel like it’s always a good start when, when a song starts getting people emotionally attached. That’s always a good sign. So when people are showing interest in that coverthat I did, it was an indicator to me that, “okay, people appreciate this and if I released this, a lot of other people will appreciate it as well.”
It becomes a way of them getting to know you as an artist through your very unique sound. And then they finally this other incredible music that’s also quite emotional and connective and then they use something that they know already to get into it. I also love that you did a song with Shy Martin a little while ago. And now there’s one from her, with you featuring?
So first of all, I wrote the On A Prayer song that she featured on with me, back in 2019. When I wrote that at first, I was thinking, “this is such a duet.” I was working with the producer that produces her stuff as well. I was like, “DING DING DING!”. And I suggested Shy should feature, because her voice is just so good. We kind of talked a little bit and then she was like, “hey, I have a song that I need a feature on as well,” And I was like, “this is a great song, we should just do these two songs, that will be great,” and I think it turned out pretty cool. Chapter one and Chapter two.
Like how Lady Gaga did Telephone with Beyonce and then Beyonce did Video Phone with Lady Gaga. It’s almost like that, but the Swedish version.
Yeah, exactly. I’m the Swedish version of Lady Gaga.
And Shy is Beyonce, that works out perfectly.
I actually have quite a lot of curves.
I reckon people in Australia are going to hear a lot more about you in the next couple of months.
I hope so. I love Australia. I have an Australian step-dad! I’ve lived there!
Okay, we need to go into this!
I lived in Brisbane! I was like 18, 19… me and my brothers were in a band, we were on the Australian X-Factor…
This is a revelation! This wasn’t long ago!
Yeah, I’m fresh, I’m fresh off the Aussie scene. I know all about the Valley…
I was literally about to ask you have you been out in the Valley before.
Yes. Oh my god. It’s quite unique, to be honest. You know what I find weird about Australia. It’s that you need to wear, like, leather shoes and nice clothes. It’s the weirdest shit ever. It’s like you’re stuck in the 80s or something. You’re like trying to pull off a cool street outfit and they’re like, “no, you can’t come in mate, you don’t have leather shoes.”
That is amazing. So then you move back to Sweden…
Yeah, I think it was the end of 2014… I can’t remember. We moved back to Sweden, we kind of did the Swedish market a little bit and then we just kind of said to each other, “hey, maybe it’s time to put the group on the shelf.” I feel like a different person now though. I’m reincarnated as Boy In Space. I was so young, so growing into an adult and being like, “okay, what do I want to do? Who do I want to be as an artist?” and stuff like that, it’s a huge difference. It has been an interesting time, doing that transition, it’s weird.
To have already had those conversations and that situation happen to you – a lot of artists don’t have that happen until their mid to late 20s – but you’ve already kind of gone through that like breakdown of a band, reincarnation under a new project for yourself that feels very you, a lot of people don’t get that opportunity til late, so I feel like it’s a really good thing to have under your belt.
It is and the whole thing is, we’re brothers of the end of the day, so we still love each other and it was never on bad terms!
As Boy In Space – what is it that you want Australia to know about you? What sets you apart from everyone else? Why should we care about Boy in Space? I know it’s a big question…
I don’t necessarily think they need to care about me, but I’m just trying to be myself, as natural as I can be in the spotlight, I guess. And then just to be able to create the music that I love, that I want to put out there. I’m writing everything. I’m 100% in every process, I mean, you can get songs from other songwriters, that’s cool. I’m not a hater about that, but I just feel like with me, you’re gonna get like a project that’s like a hundred percent me invested in every process. Whether it’s the music video, or the artwork, or the song itself, I’m gonna put my thoughts in there and you will always see a part of me, which is kind of cool.